Do you have a company strategy for using the telephone? Sending email? Probably not. And a strategy for ‘using social media’ is the same. It misses the bigger picture. That is, that social media is just one type of channel through which a modern company can choose to engage with its clients and networks. Call […]Read More How to write a ‘social media’ strategy without calling it ‘social media’: Part 1
Today I attended the BarCamp 2010, on online communities, organised the wonderful folk at Ideasshop in Wellington. It felt like a wee homecoming, talking with other people who ‘get’ the online community passions and pitfalls. Largely Comms and PR folk, there were also some very switched on Gen-Y+ students (have you worked on your personal […]Read More Barcamp 2010: It’s the people, stupid!