Did I over-react?

This is a post about learning…but bear with me while I work off a ranty-preamble… The six-year-old had a lesson on banking today from a well-known Southern Hemisphere bank. Let’s call it the Absolutely Solid Bank, for argument’s sake. She came home, all excited about a cash-gobbling monster stomping through stories with a salutary message: ‘Zoom to […]

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How to write a ‘social media’ strategy without calling it ‘social media’: Part 1

Do you have a company strategy for using the telephone? Sending email? Probably not. And a strategy for ‘using social media’ is the same. It misses the bigger picture. That is, that social media is just one type of channel through which a modern company can choose to engage with its clients and networks. Call […]

Read More How to write a ‘social media’ strategy without calling it ‘social media’: Part 1